Brand Developement: Doghouse Performance Cycling Center

We were recently hired to develop the brand for Doghouse Performance Cycling Center.  They are an indoor cycling center with world class athletes that demand precise training that can only be made possible in a controlled environment.  They developed the concept, came up with the name and came to me to create the brand.  It was a fun project and was great to see the whole thing from an idea to reality with their grand opening a huge success.  Here is the logo we created for them....  oh, and also their racing team version, in PINK!